meth·od·ol·o·gy

/ˌmeTHəˈdäləjē/

data mining

We use technology and software automation to search large data sets for patterns and trends, turning those findings into ratings and, ultimately, winners.


We use technology and software in the process of analyzing online conversations about a brand or industry to gain insights around brand and product quality.

social listening


ai tools & analysis

We routinely query ai tools and us ai to provide analysis and classification of data.


attributes collected

We classify brands and products according to the following attributes that are weighted by our proprietary algorithm:

  • sophistication & beauty

  • customer experience

  • sustainability

  • luxury

  • efficacy

  • professionally recommended

  • safety

  • clinical evidence

  • uniqueness in marketplace

  • virality

Indie Beauty Brand

“Willingness to look at our small business with potential.”

VC Backed Start-up

“Their high-quality products help us punch above our weight.”

Winner Product

2024-25

It all begins with an idea. Maybe you want to launch a business. Maybe you wantLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris to turn a hobby into something more. Or maybe you have a creative project to share with the world.